Pay-Per-Click (PPC) advertising on Google Ads is one of the best investments you can make for your business. For every dollar spent by advertisers, Google Ads generates two dollars in return. However, most small businesses are at a disadvantage as they have a limited advertising budget. The good news is that your Google Ads campaign […]
Google is arguably the biggest platform for Pay-Per-Click or PPC campaigns. Google Ads has provided advertisers and marketers with extensive data which they use to target audience demographics. However, there are big changes on all major digital advertising platforms, whether that’s Google, Facebook, Amazon, or Apple. Current and future consumer data regulations are changing the […]
Responsive Display Ads (RDAs) are graphic ads that automatically adjust their size, format, and appearance to fit the given ad space. Display Ads in Google Ads are a great way to drive traffic to your website. Here are some reasons why you should not commit the mistake of avoiding Responsive Display Ads. What Makes Responsive […]
For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
A/B testing in Google Ads is the best way to evaluate the performance of your ads and make changes to optimize the performance of the ads. With its recent announcement, Google has made known that responsive search ads will be the main text ad format from 1st July, 2022. Given this, it is best to […]
