Broad match keyword is an advertising technique used by search engines to match advertisements against search terms. As Google defines it, one’s ad will appear in the search result if the query contains words as used in the ads or synonyms of keywords used in ads and other such variations. Google Ads combine broad matching […]
On June 21st ,2021, Google announced the launch of their new ad creation platform called Google-Ads Creative Studio. It’s been marketed as a creative tool that can be utilized by ad and other creative agencies to make and build video, displays and audio ads. Advertisements have evolved to become more interactive than just clicking on […]
Digital marketing mandates knowledge of the latest updates, innovations and trends for success. Being unaware of the latest Google shopping campaign updates can be a very costly mistake. Given below are some of the best marketing updates by Google. 1. The Unit Pricing update Unit price is mandated by specific regulations. This Google smart shopping […]
If you’re involved in Google Ads management, you’ve probably come across the new Google Ads user interface. The new UI is sleek and visually striking, for sure. And it offers many great new features that you can overlook if you’ve become used to the old UI. PPC experts have worked with the new UI and […]
The Google Speed Update rolled out in July 2018. Speed has always been a factor determining organic search engine rankings and Google Search Ad Quality Score. How will this new update impact your website ranking and Ads account? Here’s what white label PPC experts have to say about it. Important for Mobile Search With the […]
Curious to know how you should structure your Google Ads search campaigns to maximize the potential of remarketing lists without investing an extensive amount of time or money? This blog is just for you! RLSAs are a great way to target highly relevant and potentially more profitable audience (those who have been exposed to your […]
