For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
A/B testing in Google Ads is the best way to evaluate the performance of your ads and make changes to optimize the performance of the ads. With its recent announcement, Google has made known that responsive search ads will be the main text ad format from 1st July, 2022. Given this, it is best to […]
Ad extensions are a great way to expand your coverage on the SERP and provide users with additional, relevant info. You can also use several images to support your ads and give them a visually appealing component. Google ads image extensions are usually included within the interface in the same place just like the other […]
Broad match keyword is an advertising technique used by search engines to match advertisements against search terms. As Google defines it, one’s ad will appear in the search result if the query contains words as used in the ads or synonyms of keywords used in ads and other such variations. Google Ads combine broad matching […]
On June 21st ,2021, Google announced the launch of their new ad creation platform called Google-Ads Creative Studio. It’s been marketed as a creative tool that can be utilized by ad and other creative agencies to make and build video, displays and audio ads. Advertisements have evolved to become more interactive than just clicking on […]
