Google is arguably the biggest platform for Pay-Per-Click or PPC campaigns. Google Ads has provided advertisers and marketers with extensive data which they use to target audience demographics. However, there are big changes on all major digital advertising platforms, whether that’s Google, Facebook, Amazon, or Apple. Current and future consumer data regulations are changing the […]
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Should You Bid on Competitors Brand Keywords in Google Ads?
If you’re using Google Ads for the first time, you may be tempted to bid on competitors’ brand terms and key phrases – that’s a cheeky strategy but a valid one considering PPC marketing is so competitive. If your question is whether you can do so, the answer is yes. But there are a few […]