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How to Run Google Ads for Small Business

Pay-Per-Click (PPC) advertising on Google Ads is one of the best investments you can make for your business. For every dollar spent by advertisers, Google Ads generates two dollars in return. However, most small businesses are at a disadvantage as they have a limited advertising budget. The good news is that your Google Ads campaign […]

Tips to Run PPC Campaign in Less Data

Google is arguably the biggest platform for Pay-Per-Click or PPC campaigns. Google Ads has provided advertisers and marketers with extensive data which they use to target audience demographics. However, there are big changes on all major digital advertising platforms, whether that’s Google, Facebook, Amazon, or Apple. Current and future consumer data regulations are changing the […]

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