A decade ago, marketers managed the bidding for keywords manually. Since then, the process of PPC campaign management has significantly become more automated. As the PPC landscape rapidly changes, new performance data is being collected on a regular basis. As a result, there is always more optimizing to do. And that is where audits come […]
Business growth requires the right investment, in the right places. Anything on the contrary will only lead to losses. The general idea behind business investments is to reap maximum benefits for the investment made. In other words, maximizing return on investment (ROI) is key to success. Given below are some ways in which Google ads […]
Pay-Per-Click (PPC) advertising on Google Ads is one of the best investments you can make for your business. For every dollar spent by advertisers, Google Ads generates two dollars in return. However, most small businesses are at a disadvantage as they have a limited advertising budget. The good news is that your Google Ads campaign […]
Google is arguably the biggest platform for Pay-Per-Click or PPC campaigns. Google Ads has provided advertisers and marketers with extensive data which they use to target audience demographics. However, there are big changes on all major digital advertising platforms, whether that’s Google, Facebook, Amazon, or Apple. Current and future consumer data regulations are changing the […]
Responsive Display Ads (RDAs) are graphic ads that automatically adjust their size, format, and appearance to fit the given ad space. Display Ads in Google Ads are a great way to drive traffic to your website. Here are some reasons why you should not commit the mistake of avoiding Responsive Display Ads. What Makes Responsive […]
For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
