With their strategic placement and visual format, Google shopping ads are effective and affordable ways for e-commerce businesses to capture customers’ attention when they are actively looking for specific products to purchase. However, they are quite different from search ads and require unique strategies and specific tactics to become successful. Here are some tips […]
PPC has become one of the most prominent channels for generating revenue and getting actionable data. With increasing competition and constantly changing search engine rules and algorithms, business is seeking for white label PPC management services. It is an interesting marketing model, wherein the advertisers pay a certain amount of fixed fee each time, when […]
Getting a sub-par Pay-Per-Click (PPC) agency on-board for Ads services can be an expensive mistake. With a number of paid search agencies swarming the industry, the costly mistake is repeated more than one realizes. Many fail to recognize a qualified PPC company from incompetent ones, until wasted expense mounts on due to poor research, low-quality […]
Many people have a novice misconception that the Google Ads display network is meant only for large and globalized business that run large scale branding campaigns. However, this is not even close to be true! If you have set up your Google shopping ads and are managing them accurately, they can prove to be an […]
