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Pay per click campaign management

Should You Add Negative Keywords in Paid Search Campaign (PPC)?

Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits.   Why Are Negative Keywords Used? PPC management […]

Types of Google Ads Campaigns That Fill Your Sales Funnel

Have you established a diverse portfolio of Google Ads PPC campaigns so that you don’t miss out on valuable clicks and quality leads? Here’s a list of different types of campaigns that Google Ads management experts use to fill sales funnel.   Location Specific Campaigns Consumers behave differently in different geographical markets. The cost of […]

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