Google provides marketers with two amazing platforms for buying programmatic campaigns, Google AdWords and DoubleClick. Both the platforms have effective programmatic capacities for marketers looking to purchase digital advertising. However, they are quite different from each other depending on the available features and capabilities. One of the best PPC management services works on both the […]
Are you losing sleep because your AdWords remarketing or standard PPC ads aren’t converting? Truth be told, conversion rates average around 4% for typical search campaigns and around 1% for display campaigns. However, there are several things you can do to change that. Here are some quick fixes to implement changes in critical areas of […]
At a top-rated PPC agency, internet marketing professionals consider many metrics in their quest to optimize AdWords campaigns. One of the most important ad metrics is CTR aka click-through rate. Read on to learn what good CTR looks like, why it’s important and how you can improve it. An Overview of CTR CTR is the […]
The new AdWords UI was made available to everyone in October, 2017. It’s 2018 now and Google will be scraping the old AdWords dashboard navigation for good in the near future. PPC management services providers are already hard at work helping clients transition to the new features. The good news is that the new AdWords […]
Google AdWords campaigns are meant to drive new business to you. However, this is only possible if your campaigns are running like they are meant too. Irrespective of the size of your business, a regular PPC audit is a must to ensure that your Google AdWords is always optimized. Do you really need an audit? […]
Curious to know how you should structure your AdWords search campaigns to maximize the potential of remarketing lists without investing an extensive amount of time or money? This blog is just for you! RLSAs are a great way to target highly relevant and potentially more profitable audience (those who have been exposed to your business […]
