Digital marketing mandates knowledge of the latest updates, innovations and trends for success. Being unaware of the latest Google shopping campaign updates can be a very costly mistake. Given below are some of the best marketing updates by Google. 1. The Unit Pricing update Unit price is mandated by specific regulations. This Google smart shopping […]
Digital marketing is constantly evolving with strategies that best suit the target audience and garner the best results. From paid marketing to chatbots to sentiment or preference analysis, the latest technological advancements are incorporated into digital marketing strategies today. Business owners do not always have the specialized expertise and knowledge to put these digital marketing […]
Smart marketers know that a lower landing page bounce rate could lead to higher customer engagement and thus conversions on your website. What exactly is a bounce rate? It is the percentage of users who land on your webpage and decide to leave without going to a second page. Why Is It Important to Have […]
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Here are some areas to look into while performing an Ads account audit. Check Campaign Settings […]
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management services […]
