Google is arguably the biggest platform for Pay-Per-Click or PPC campaigns. Google Ads has provided advertisers and marketers with extensive data which they use to target audience demographics. However, there are big changes on all major digital advertising platforms, whether that’s Google, Facebook, Amazon, or Apple. Current and future consumer data regulations are changing the […]
Summary: This article begins with what PPC services are, and then goes on to talk about white label PPC services and how they benefit advertising agencies. PPC or “pay-per-click” is a model of advertising wherein the advertiser has to pay the publisher of the ad every time the advertisement link is clicked on by a […]
Responsive Display Ads (RDAs) are graphic ads that automatically adjust their size, format, and appearance to fit the given ad space. Display Ads in Google Ads are a great way to drive traffic to your website. Here are some reasons why you should not commit the mistake of avoiding Responsive Display Ads. What Makes Responsive […]
For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
If you want to build awareness of your brand or service, perhaps the best way to do so is through Google Ads. Brand awareness can quickly turn to sales, but only if you know what to do. Remarketing is the way to ensure your brand stays in your potential customer’s eyes, which encourages them to […]
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
