Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Here are some areas to look into while performing an Ads account audit. Check Campaign Settings […]
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management services […]
If you’re involved in Google Ads management, you’ve probably come across the new Google Ads user interface. The new UI is sleek and visually striking, for sure. And it offers many great new features that you can overlook if you’ve become used to the old UI. PPC experts have worked with the new UI and […]
In an era of digital marketing, PPC campaign is an essential tool to drive the right traffic towards the business website. Without implementing a few insightful marketing or advertising strategies you can never reach your potential customers and viewers. The purpose of a Google Ads campaign is therefore to bring a new life to your […]
The Google Speed Update rolled out in July 2018. Speed has always been a factor determining organic search engine rankings and Google Search Ad Quality Score. How will this new update impact your website ranking and Ads account? Here’s what white label PPC experts have to say about it. Important for Mobile Search With the […]
