Advertising of any product or service is the most important thing a business requires to do in order to let people be aware of the brand and avail them. With the increasing popularity of online marketing, the World Wide Web provides a robust platform for business promotion. Besides getting the links naturally through search engine […]
Wondering what’s a good PPC management strategy for your small or medium business? Ideally, it should look into several aspects including keyword research, target goals, campaign monitoring, split testing campaign measurement, analyzing competition and campaign optimization. Here are some tips that a professional PPC management agency uses to draft ROI driven campaigns. #1 Set Campaign […]
Google provides marketers with two amazing platforms for buying programmatic campaigns, Google AdWords and DoubleClick. Both the platforms have effective programmatic capacities for marketers looking to purchase digital advertising. However, they are quite different from each other depending on the available features and capabilities. One of the best PPC management services works on both the […]
Are you losing sleep because your AdWords remarketing or standard PPC ads aren’t converting? Truth be told, conversion rates average around 4% for typical search campaigns and around 1% for display campaigns. However, there are several things you can do to change that. Here are some quick fixes to implement changes in critical areas of […]
At a top-rated PPC agency, internet marketing professionals consider many metrics in their quest to optimize AdWords campaigns. One of the most important ad metrics is CTR aka click-through rate. Read on to learn what good CTR looks like, why it’s important and how you can improve it. An Overview of CTR CTR is the […]
The new AdWords UI was made available to everyone in October, 2017. It’s 2018 now and Google will be scraping the old AdWords dashboard navigation for good in the near future. PPC management services providers are already hard at work helping clients transition to the new features. The good news is that the new AdWords […]
