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Is Hiring an Offshore PPC Team Effective?

Digital marketing is constantly evolving with strategies that best suit the target audience and garner the best results. From paid marketing to chatbots to sentiment or preference analysis, the latest technological advancements are incorporated into digital marketing strategies today. Business owners do not always have the specialized expertise and knowledge to put these digital marketing […]

8 Tips to Perform a Google Campaign Audit

One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Here are some areas to look into while performing an Ads account audit. Check Campaign Settings […]

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