A decade ago, marketers managed the bidding for keywords manually. Since then, the process of PPC campaign management has significantly become more automated. As the PPC landscape rapidly changes, new performance data is being collected on a regular basis. As a result, there is always more optimizing to do. And that is where audits come […]
Best Cross-Platform Code Editors for Web Developers That Fits Your Goal Code editing tools are vital to virtual web development services. They are chosen on the basis of the developer’s coding knowledge, working style, and the type of coding to be done. The right code editor not only fits the developer’s goal and workflow, but […]
Smart marketers know that a lower landing page bounce rate could lead to higher customer engagement and thus conversions on your website. What exactly is a bounce rate? It is the percentage of users who land on your webpage and decide to leave without going to a second page. Why Is It Important to Have […]
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Here are some areas to look into while performing an Ads account audit. Check Campaign Settings […]
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management services […]
