Best Cross-Platform Code Editors for Web Developers That Fits Your Goal Code editing tools are vital to virtual web development services. They are chosen on the basis of the developer’s coding knowledge, working style, and the type of coding to be done. The right code editor not only fits the developer’s goal and workflow, but […]
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Solution to Lower Landing Page Bounce Rate & Acquire More Leads
Smart marketers know that a lower landing page bounce rate could lead to higher customer engagement and thus conversions on your website. What exactly is a bounce rate? It is the percentage of users who land on your webpage and decide to leave without going to a second page. Why Is It Important to Have […]
Ways to Avoid Keyword Cannibalization in Your Marketing Campaign
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
8 Tips to Perform a Google Campaign Audit
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Here are some areas to look into while performing an Ads account audit. Check Campaign Settings […]
Should You Add Negative Keywords in Paid Search Campaign (PPC)?
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management services […]
Improve Your PPC Campaign with these 7 Strategies In 2019
In an era of digital marketing, PPC campaign is an essential tool to drive the right traffic towards the business website. Without implementing a few insightful marketing or advertising strategies you can never reach your potential customers and viewers. The purpose of a Google Ads campaign is therefore to bring a new life to your […]
