Summary: This article begins with what PPC services are, and then goes on to talk about white label PPC services and how they benefit advertising agencies. PPC or “pay-per-click” is a model of advertising wherein the advertiser has to pay the publisher of the ad every time the advertisement link is clicked on by a […]
New Google Ads Interface Comes With Useful Hidden Features
If you’re involved in Google Ads management, you’ve probably come across the new Google Ads user interface. The new UI is sleek and visually striking, for sure. And it offers many great new features that you can overlook if you’ve become used to the old UI. PPC experts have worked with the new UI and […]
Click through Rate (CTR): What Is Good CTR in Google Ads?
At a top-rated PPC agency, internet marketing professionals consider many metrics in their quest to optimize Google Ads campaigns. One of the most important ad metrics is CTR aka click-through rate. Read on to learn what good CTR looks like, why it’s important and how you can improve it. An Overview of CTR CTR is […]