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Should You Add Negative Keywords in Paid Search Campaign (PPC)?

Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits.   Why Are Negative Keywords Used? PPC management […]

Simple Tips to Create a Great PPC Landing Page

Do you care about conversions from your PPC campaigns? Since you’re paying for every click, you should. One key element that drives conversions is a great landing page. It’s surprising how many marketers don’t give it the attention it deserves. Here are some tips put together by PPC management professions to create lead generating, conversion […]

Why Marketing Agencies Outsource to a PPC Management Agency

Internet marketing includes a big bouquet of services, some of those are digital strategy, concept development, website and web portal development, campaign evaluation and analysis, content development, viral video, SNS platforms strategies, pay per click management and organic marketing. Offering all these services in-house, which the Internet marketing warrants, is quite a task. And that […]

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