Summary: This article begins with what PPC services are, and then goes on to talk about white label PPC services and how they benefit advertising agencies. PPC or “pay-per-click” is a model of advertising wherein the advertiser has to pay the publisher of the ad every time the advertisement link is clicked on by a […]
white label PPC services
How to Run PPC Campaigns When You Have Less Data?
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
Solution to Lower Landing Page Bounce Rate & Acquire More Leads
Smart marketers know that a lower landing page bounce rate could lead to higher customer engagement and thus conversions on your website. What exactly is a bounce rate? It is the percentage of users who land on your webpage and decide to leave without going to a second page. Why Is It Important to Have […]
Will Google Speed Update Impact Your Site & Ads Campaign?
The Google Speed Update rolled out in July 2018. Speed has always been a factor determining organic search engine rankings and Google Search Ad Quality Score. How will this new update impact your website ranking and Ads account? Here’s what white label PPC experts have to say about it. Important for Mobile Search With the […]
It’s Time to Have a Mobile-First PPC Strategy for PPC Management
What’s one of the first things you do upon waking up? Chances are you probably check your mobile phone. What does that have to do with PPC? It’s an indicator of how deep mobile phones have penetrated our lives and how they’re affecting everything around us, including PPC strategies. Only Becoming More Relevant Did you […]