What is White Label PPC Services & How are They Beneficial for us? Imagine this- you are a content creator working on digital marketing strategies with your team and you have some very happy clients initially. After a while your clients aren’t happy anymore, probably because one of your freelancers or contractors’ default on an […]
White label PPC management
What Are White Label PPC Services & Its Benefits for Advertising Agency?
Summary: This article begins with what PPC services are, and then goes on to talk about white label PPC services and how they benefit advertising agencies. PPC or “pay-per-click” is a model of advertising wherein the advertiser has to pay the publisher of the ad every time the advertisement link is clicked on by a […]
Five Different PPC Frauds That Can Affect Your PPC Campaign
Ad fraud is an inevitable problem prevailing in the world of digital advertising at an increasing rate. As an advertiser, whether you are spending $100 or $100000 on PPC campaigns, you will end up being on the receiving end of the devastating effects it can have on the market budgets, ROAS and campaign data. Click […]
How does Google Ads Broad Match with Audience Targeting Work?
Broad match keyword is an advertising technique used by search engines to match advertisements against search terms. As Google defines it, one’s ad will appear in the search result if the query contains words as used in the ads or synonyms of keywords used in ads and other such variations. Google Ads combine broad matching […]
Simple Tips to Create a Great PPC Landing Page
Do you care about conversions from your PPC campaigns? Since you’re paying for every click, you should. One key element that drives conversions is a great landing page. It’s surprising how many marketers don’t give it the attention it deserves. Here are some tips put together by PPC management professions to create lead generating, conversion […]
How to Optimize Google Ads Campaign like a PPC Management Expert
PPC has become one of the most prominent channels for generating revenue and getting actionable data. With increasing competition and constantly changing search engine rules and algorithms, business is seeking for white label PPC management services. It is an interesting marketing model, wherein the advertisers pay a certain amount of fixed fee each time, when […]