If you’re using Google Ads for the first time, you may be tempted to bid on competitors’ brand terms and key phrases – that’s a cheeky strategy but a valid one considering PPC marketing is so competitive. If your question is whether you can do so, the answer is yes. But there are a few […]
PPC campaigns are not set in stone. In order to run the most effective campaigns, you need to conduct PPC campaign audits and update them with optimizations. Here’s a list of the most important areas to focus on: #1 Enjoy Multiple Benefits PPC campaign audit may seem to be time-consuming but when you perform them […]
Google Ads remarketing is a wonderful way to serve targeted ads to audiences who have visited your site. Site visitors will see your ads when they browse the huge number of sites in the Google Display Network. With a remarketing campaign, you have the opportunity to keep your brand fresh in their minds and entice […]
Did you know that Google assigns a quality score to each keyword in your Google Ads campaign? A good quality score can improve your ad’s position on SERP and lower cost per click, thereby improving your Google Ads campaign’s overall performance. Here are some tips to help you obtain a better quality score >> The […]
Don’t you think Google Shopping ads have revolutionized the way people get attracted to online ads and flock to online e-commerce portals? While there are many ways to build and manage shopping ad campaigns, here are some of the best practices to boost e-commerce sales using Google Shopping ads. #1 Building Negative Keywords Lists Shopping […]
Did you know that you can generate over sixty per cent more website traffic, increase conversion rates by ten percent and improve quality score with ad extensions? Not many people know how to use these extensions, so you can race ahead of the competition by implementing them in your campaigns. Google Ads Extensions Ad extensions […]
