Do you care about conversions from your PPC campaigns? Since you’re paying for every click, you should. One key element that drives conversions is a great landing page. It’s surprising how many marketers don’t give it the attention it deserves. Here are some tips put together by PPC management professions to create lead generating, conversion […]
Attention folks! Google recently announced that starting July 2018, page speed is going to be a major ranking factor for mobile searches. If you have an organic search presence or you’re running an Google Ads campaign targeting prospects on mobile devices, you need to take it seriously. A PPC agency has you covered – here’s […]
If you’re using Google Ads for the first time, you may be tempted to bid on competitors’ brand terms and key phrases – that’s a cheeky strategy but a valid one considering PPC marketing is so competitive. If your question is whether you can do so, the answer is yes. But there are a few […]
PPC campaigns are not set in stone. In order to run the most effective campaigns, you need to conduct PPC campaign audits and update them with optimizations. Here’s a list of the most important areas to focus on: #1 Enjoy Multiple Benefits PPC campaign audit may seem to be time-consuming but when you perform them […]
Google Ads remarketing is a wonderful way to serve targeted ads to audiences who have visited your site. Site visitors will see your ads when they browse the huge number of sites in the Google Display Network. With a remarketing campaign, you have the opportunity to keep your brand fresh in their minds and entice […]
Did you know that Google assigns a quality score to each keyword in your Google Ads campaign? A good quality score can improve your ad’s position on SERP and lower cost per click, thereby improving your Google Ads campaign’s overall performance. Here are some tips to help you obtain a better quality score >> […]
